Creating Your First WhatsApp Template

WhatsApp message templates are pre-approved message formats required for sending notifications, alerts, and promotions via the WhatsApp Business API.

List of Whatsapp Template

Types of WhatsApp message templates

  • Transactional: Order updates, appointment confirmations, and shipping alerts.

  • Marketing: Special offers, discounts, and event announcements.

Template Structure

Section
Required
Description
Example

Header

optional

Used for key highlights such as order numbers or promotions.

📦 Your Order #{{1}} has shipped!

Body

required

  • The main message with placeholders (e.g., {{1}}, {{2}}).

  • Must be clear, concise, and follow WhatsApp's content policies.

Hello {{1}}, your order will arrive on {{2}}. Track it here: {{3}}.

Footer

optional

Short closing text, such as a sign-off or disclaimer

Thank you for choosing Mercuri!

Buttons

optional

Add interactivity with:

  • Quick Reply: Allows customers to respond with pre-defined options.

  • Call-to-Action (CTA): Opens a URL or dials a phone number.

[Track Order] [Contact Support]

How to create a WhatsApp template in Mercuri

Short demo : Creating Whatsapp Template with Mercuri CX

  1. Navigate to the template creation page.

  2. Alternatively, you can:

    1. Log in to your Mercuri dashboard at https://client.mercuri.cx/auth/signin

    2. Navigate to Templates > WhatsApp.

  3. Click on Create Template.

  4. In the dialog box titled "Create WhatsApp Template", select the required WhatsApp account and click on the "Create Template " button.

  5. Fill in the template details:

  • Template Name: A unique identifier for internal use.

  • Language: Select the language of the template.

  • Category: Choose the required category for the template (Marketing, Utility, Authentication).

  • Message content :

    • Header(optional): Add a title or media.

    • Body: Write your message text. You can use placeholders (variables) if needed.

    • Footer(optional): Add a short note at the bottom.

    • Buttons(optional): Add call-to-action buttons like "Quick Reply" or "Call to Action".

  1. A template Preview will appear in the right corner, showing how your message will look.

  2. Click "Create Template" to submit it for WhatsApp review and approval.

Where to track the status of the WhatsApp template?

Whatsapp Template Approval Status

  1. Go to to Templates > WhatsApp in the dashboard.

  2. You can view the status directly in the listed whatsapp templates or use the "All Statuses" filter on whatsapp templates section to refine your search.

Template Status Types:

  • Approved: The template is approved and ready for use.

  • Rejected: The template was rejected. Edit the template to correct any issues and resubmit it for review.

  • Pending: The template is under review by WhatsApp and awaiting approval.

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