> For the complete documentation index, see [llms.txt](https://docs.mercuri.cx/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mercuri.cx/features/channels/assigning-an-sms-phone-number-to-your-store.md).

# Assigning an SMS Phone Number to Your Store

### Why Assign a Phone Number?

If your organization manages multiple stores or integrations, such as Wix, Shopify, WooCommerce, or other connected businesses, each store can be assigned its own phone number.

This helps Mercuri:

* Route customer messages to the correct store
* Keep conversations organized across multiple businesses
* Ensure automations and AI assistants use the correct phone number
* Separate customer communications for each store
* Provide a better customer experience with dedicated business numbers

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### How to Assign a Phone Number

<figure><img src="/files/kanAtnNGTqlHwUV4FKeT" alt=""><figcaption></figcaption></figure>

#### Step 1: Navigate to Channel Configurations

From the Mercuri dashboard:

**Settings → Channels → SMS**

This page displays all SMS phone numbers available in your account.

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#### Step 2: Select Your Store

Locate the phone number you want to use.

Under the **App** column, click the dropdown menu and select the store you want to assign the number to.

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#### Step 3: Assign the Number

After selecting the store, click the **Assign** button.

Mercuri will connect the selected phone number to that store.