# How to Send SMS or WhatsApp Campaigns to Shopify Segments

{% embed url="<https://youtu.be/LriAM5Kld-s?si=_A5uXbY4QmP9O90n>" %}

**Step 1: Sync Shopify Segments with Mercuri**

1. Go to the **Contacts section** in your Mercuri CX dashboard.
2. In the Contacts dashboard, click on **Contact List**. In the Contact list, you’ll see a button labeled **Sync Shopify Segments**.
3. Click this button to start syncing your Shopify segments with Mercuri CX.
4. The sync process will take about 5–10 minutes to complete.

[<mark style="color:blue;">**Click here to see step-by-step video instructions on syncing Shopify segments with Mercuri CX**</mark> ](/features/contacts/how-to-sync-shopify-segments-with-mercuri-cx.md)

{% hint style="info" %}
While Shopify updates segment lists in real time, Mercuri CX refreshes these lists every **24 hours**. If you want to update the list before the 24-hour cycle, simply click Sync Shopify Segments again.
{% endhint %}

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**Step 2: Select a Shopify Customer Segment**

1. Navigate to the **Marketing** section in the dashboard.
2. Click **Create Campaign**.
3. Now select the Shopify Segment you want to target from the list.

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**Step 3: Choose a Communication Channel**

1. Select SMS/ WhatsApp number based on your preferred communication channel.
2. Then select the template you want to send to this target segment.

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**Step 4: Schedule Campaign**&#x20;

1. Click **Send immediately** to launch instantly or select **Schedule for Later** to send out the campaign for a specific date and time.

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**Step 5: Send Your Campaign**

1. Review the campaign details and preview your message before sending.
2. Click on **Send campaign.**

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