# Using Mercuri in HubSpot

The Mercuri CX–HubSpot integration helps businesses manage conversations, campaigns, and customer data seamlessly within one system.

### Key Features

* [**Contact Sync**](https://docs.mercuri.cx/integrations-guide/hubspot/using-mercuri-in-hubspot/hubspot-contact-sync) – Automatically keep contacts updated across Mercuri and HubSpot.
* [**Conversation-to-Activity Sync (DLP)**](https://docs.mercuri.cx/integrations-guide/hubspot/using-mercuri-in-hubspot/conversation-to-activity-sync) – Customer chats in Mercuri are logged in HubSpot as activities for full context.
* [**Set up Campaigns** ](https://docs.mercuri.cx/integrations-guide/hubspot/using-mercuri-in-hubspot/sms-and-whatsapp-marketing)- Create and send WhatsApp/SMS campaigns to HubSpot segments.
* **Automations** – Trigger WhatsApp/SMS messages from HubSpot workflows, like new customer signup or deal stage changes.