# Templates

Templates help businesses send structured, pre-approved messages to customers on WhatsApp and SMS. 

Whether it’s a welcome message, order confirmation, payment reminder, or promotional offer, templates ensure your communication is consistent, compliant, and quick to send.

### **Why Templates Matter:**

* **WhatsApp Compliance**: WhatsApp requires businesses to use pre-approved message templates when initiating a conversation. This keeps messaging relevant and spam-free.
* **Speed & Consistency**: Send quick, uniform responses while preserving your brand tone.
* **Personalization**: Add dynamic fields (e.g., name, order ID) to tailor messages effortlessly.

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<table data-view="cards"><thead><tr><th></th><th data-type="content-ref"></th><th data-type="content-ref"></th></tr></thead><tbody><tr><td><sub><em><strong>Explore Common WhatsApp Template Queries Here</strong></em></sub></td><td><a href="templates/whatsapp-templates/creating-your-first-whatsapp-template">creating-your-first-whatsapp-template</a></td><td><a href="templates/whatsapp-templates/understand-whatsapp-template-components">understand-whatsapp-template-components</a></td></tr><tr><td><sub><em><strong>Explore SMS template Queries here</strong></em></sub> </td><td><a href="templates/sms-templates/creating-your-first-sms-template">creating-your-first-sms-template</a></td><td></td></tr></tbody></table>