### What are Automations?
Automation means setting up messages that are automatically triggered when a customer takes a specific action on your website.\
**For example,** when a customer places an order, an automated message is instantly sent to confirm their purchase, eliminating the need to send each message manually.
### Why Automated Messages are Helpful for Both Businesses and Customers
#### For businesses:
* No need to manually send updates to every customer, thus saving time.
* No need to worry about forgetting to send confirmations or reminders, thus reducing mistakes or confusion.
* helps to build trust with customers, as they feel valued and cared for when they get timely updates.
* Gentle reminders (*like abandoned cart or booking reminders*) can bring customers back and improve conversion, eventually leading to increased sales and bookings.
#### For customers:
* Instantly gets updates regarding their orders or bookings without any hassle.
* Customers get notified immediately if there is any cancellation or rescheduling.
* Clear and timely communication helps customers feel valued and confident in the business, which enhances the customer experience.
### Steps to Set Up Automated Message
{% hint style="info" %}
Follow the instructions below if you have already set up the WhatsApp and SMS templates.
{% endhint %}
Automations
1. Go to the **Automation** section in the dashboard.
2. Click on **Create Automation**.
3. Choose the required **automation type** from the list and click on **Create Automation .**
4. Next, select the preferred communication channel — **WhatsApp, SMS, or both** , for delivering the automated message.
5. Choose a **pre-approved template** for each selected channel (*you can add multiple templates to one automation).*
### Supported Automation Flows in Mercuri CX
Mercuri CX supports automated messaging workflows across the following categories:
* [E-commerce](https://docs.mercuri.cx/features/automations/automated-workflow-for-e-commerce-businesses)
* [Restaurants](https://docs.mercuri.cx/features/automations/automated-workflow-for-restaurant-order-events)
* [Restaurant Table Reservation](https://docs.mercuri.cx/features/automations/automated-workflow-for-restaurant-table-reservations)
* [Booking related events](https://docs.mercuri.cx/features/automations/automated-workflow-for-booking-related-events)
* [Customer Signups ](https://docs.mercuri.cx/features/automations/automated-workflow-for-customer-signup)
* [Form Submissions](https://docs.mercuri.cx/features/automations/automated-workflow-for-forms)
***
### Supported Automations for Different Platforms
| Platforms | Available Automations |
| :-----------: | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Wix** |
