Marketing

Mercuri allows businesses to send SMS and WhatsApp marketing messages to engage customers, promote offers, and drive sales.

Send a marketing campaign

Access the Marketing Campaigns Tool

1. Log in to Mercuri.

2. Navigate to the Marketing section in the dashboard.

3. Click Create Campaign.

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4-Step process to send a campaign

1. Audience:

   1. Choose your target segment from saved lists.

   2. Customer contacts can also be uploaded as a CSV file from the Contacts section in the dashboard. [Click here to learn how to upload a CSV file with contacts]

   3. Select existing contacts from your Mercuri contact list.

   4. You can also now segment customers based on conversation tags and send highly targeted campaigns instead of blasting messages to everyone.

      • Click Sync Conversation Tag Segments

      • Mercuri pulls audiences grouped by conversation tags

      • Select the synced segment while creating a campaign

2. Content

   1. Select SMS or WhatsApp based on your business’s preferred communication channel.

   2. SMS Marketing: Ideal for quick promotions, reminders, and offers.

   3. WhatsApp Marketing: Requires pre-approved message templates for outbound messages.

   4. Create Your Message

      1. For SMS:

         1. Write a short and engaging message.

         2. Personalize it with placeholders (e.g., {{name}}).

         3. Keep it under 160 characters to avoid extra costs.

         4. You can also send MMS templates in the campaign.

         Click here to learn how to add media attachments to SMS.

         Example:

         "Hi {{name}}, enjoy 20% off your next purchase at [Your Brand]! Use code SAVE20. Shop now: [link] Reply STOP to opt out."

      2. For WhatsApp:

         1. Select a pre-approved template or create a new template.[Guide to create WhatsApp template].

         2. Fill in the required placeholders.

         3. Add interactive buttons for quick replies or website links.

         Example Template:

         "Hi {{name}}, we have an exclusive offer just for you! Get 20% off your next purchase. Tap below to claim: [button: Shop Now]."

3. Schedule :

   1. Click Send immediately to launch instantly.

   2. Or select Schedule for Later to send out the campaign for a specific date and time.

4. Overview:

   1. Review the campaign details and preview your message before sending.

   2. Click on Send campaign.