Marketing

Mercuri allows businesses to send SMS and WhatsApp marketing messages to engage customers, promote offers, and drive sales.

Send a marketing campaign

Access the Marketing Campaigns Tool

1. Log in to Mercuri.

2. Navigate to Campaigns > SMS & WhatsApp Marketing.

3. Click Create New Campaign.

---

Four step process to create campaign

4 Step process to send a campaign

1. Select Your Audience

   1. Choose your target segment from saved lists.

   2. Or upload a CSV file with customer contacts.

   3. Select existing contacts from your Mercuri contact list.

2. Choose Your Phone Number & Draft Message

   1. SMS Marketing: Ideal for quick promotions, reminders, and offers.

   2. WhatsApp Marketing: Requires pre-approved message templates for outbound messages.

   3. Create Your Message

      1. For SMS:

         1. Write a short and engaging message.

         2. Personalize it with placeholders (e.g., {{name}}).

         3. Keep it under 160 characters to avoid extra costs.

         Example:

         "Hi {{name}}, enjoy 20% off your next purchase at [Your Brand]! Use code SAVE20. Shop now: [link] Reply STOP to opt out."

      2. For WhatsApp:

         1. Select a pre-approved template.

         2. Fill in the required placeholders.

         3. Add interactive buttons for quick replies or website links.

         Example Template:

         "Hi {{name}}, we have an exclusive offer just for you! Get 20% off your next purchase. Tap below to claim: [button: Shop Now]."

3. Decide when to send the campaign: Schedule vs Send Now

   1. Click Send Now to launch instantly.

   2. Or Schedule the campaign for a later time.

4. Review & Send Campaign