Marketing

Mercuri allows businesses to send SMS and WhatsApp marketing messages to engage customers, promote offers, and drive sales.

Send a marketing campaign

Access the Marketing Campaigns Tool

  1. Log in to Mercuri.

  2. Navigate to the Marketing section in the dashboard.

  3. Click Create Campaign.


4-Step process to send a campaign

Four step process to create campaign

  1. Audience:

    1. Choose your target segment from saved lists.

    2. Customer contacts can also be uploaded as a CSV file from the Contacts section in the dashboard. [Click here to learn how to upload a CSV file with contacts]

    3. Select existing contacts from your Mercuri contact list.

  2. Content

    1. Select SMS or WhatsApp based on your business’s preferred communication channel.

    2. SMS Marketing: Ideal for quick promotions, reminders, and offers.

    3. WhatsApp Marketing: Requires pre-approved message templates for outbound messages.

    4. Create Your Message

      1. For SMS:

        1. Write a short and engaging message.

        2. Personalize it with placeholders (e.g., {{name}}).

        3. Keep it under 160 characters to avoid extra costs.

        Example:

        "Hi {{name}}, enjoy 20% off your next purchase at [Your Brand]! Use code SAVE20. Shop now: [link] Reply STOP to opt out."

      2. For WhatsApp:

        1. Select a pre-approved template or create a new template.[Guide to create WhatsApp template].

        2. Fill in the required placeholders.

        3. Add interactive buttons for quick replies or website links.

        Example Template:

        "Hi {{name}}, we have an exclusive offer just for you! Get 20% off your next purchase. Tap below to claim: [button: Shop Now]."

  3. Schedule :

    1. Click Send immediately to launch instantly.

    2. Or select Schedule for Later to send out the campaign for a specific date and time.

  4. Overview:

    1. Review the campaign details and preview your message before sending.

    2. Click on Send campaign.

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