SMS and WhatsApp Marketing

Access the Marketing Campaigns Tool

1. Log in to Mercuri.

2. Navigate to the Marketing section in the dashboard.

3. Click Create Campaign.

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4-Step process to send a campaign

Four step process to create campaign

1. Audience:

   1. Choose your target segment from saved lists.

   2. Customer contacts can also be uploaded as a CSV file from the Contacts section in the dashboard. [Click here to learn how to upload a CSV file with contacts]

   3. Select existing contacts from your Mercuri contact list.

2. Content

   1. Select SMS or WhatsApp based on your business’s preferred communication channel.

   2. SMS Marketing: Ideal for quick promotions, reminders, and offers.

   3. WhatsApp Marketing: Requires pre-approved message templates for outbound messages.

   4. Create Your Message

      1. For SMS:

         1. Write a short and engaging message (free-form message) or select the template from the list.

         2. Personalize it with placeholders (e.g., {{name}}).

         3. Keep it under 160 characters to avoid extra costs.

         Example:

         "Hi {{name}}, enjoy 20% off your next purchase at [Your Brand]! Use code SAVE20. Shop now: [link] Reply STOP to opt out."

      2. For WhatsApp:

         1. Select a pre-approved template or create a new template.[Guide to create WhatsApp template].

         2. Fill in the required placeholders.

         3. Add interactive buttons for quick replies or website links.

         Example Template:

         "Hi {{name}}, we have an exclusive offer just for you! Get 20% off your next purchase. Tap below to claim: [button: Shop Now]."

3. Schedule :

   1. Click Send immediately to launch instantly.

   2. Or select Schedule for Later to send out the campaign for a specific date and time.

4. Overview:

   1. Review the campaign details and preview your message before sending.

   2. Click on Send campaign.