Creating Your First WhatsApp Template

WhatsApp message templates are pre-approved message formats required for sending notifications, alerts, and promotions via the WhatsApp Business API.

Types of WhatsApp Message Templates

• Transactional: Order updates, appointment confirmations, and shipping alerts.

• Marketing: Special offers, discounts, and event announcements.

Template Creation

Template Structure

• Header (Optional):

  • Used for key highlights such as order numbers or promotions.

  • Can include text or media (image, video, or document).

  • Example: "📦 Your Order #{{1}} has shipped!"

• Body (Required):

  • The main message with placeholders (e.g., {{1}}, {{2}}).

  • Must be clear, concise, and follow WhatsApp's content policies.

  • Example: "Hello {{1}}, your order will arrive on {{2}}. Track it here: {{3}}."

• Footer (Optional):

  • Short closing text, such as a sign-off or disclaimer.

  • Example: "Thank you for choosing Mercuri!"

• Buttons (Optional):

  • Add interactivity with:

    • Quick Reply: Allows customers to respond with pre-defined options.

    • Call-to-Action (CTA): Opens a URL or dials a phone number.

  • Example: "[Track Order] [Contact Support]"

How to create a WhatsApp Template in Mercuri?

1. Log in to your Mercuri dashboard at https://mercuri.cx.

2. Navigate to Campaigns > Templates.

3. Click Create New Template and fill in:

   • Template Name: Unique identifier for internal use.

   • Category: Choose from Transactional, Promotional, or Customer Support.

   • Language: Select the template language.

   • Message Content: Add the header, and body with placeholders, footer, and buttons.

4. Submit for Approval: Click Submit to send the template for WhatsApp review.

Track Template Status

1. Go to Channels > Templates.

2. View the status:

   • Approved: Ready for use.

   • Rejected: Edit and resubmit with corrections.

   • Pending: Awaiting review by WhatsApp.