# Automated workflow for e-commerce businesses

### Overview of Different Automation Types in E-commerce Businesses

<table><thead><tr><th width="171.763671875">Automation Type </th><th width="130.727294921875">Description </th><th width="156.963623046875">Why should you send a message ?</th><th>Example</th></tr></thead><tbody><tr><td><a href="automated-workflow-for-e-commerce-businesses/cart-abandoned-template">Cart_abondoned</a></td><td>User adds producst to cart but doesn't complete order</td><td>Reminder or offer to complete purchase</td><td>"<em>Hey [Name], your cart is waiting! Complete your order now and get 10% off today !</em>"</td></tr><tr><td><a href="automated-workflow-for-e-commerce-businesses/order-cancelled-template">Order_cancelled </a></td><td>cancels an order</td><td>Acknowledge cancellation or ask for feedback from the customer</td><td>"<em>Hi [name], your order has been cancelled. We'd like to know why -help us improve</em>"</td></tr><tr><td><a href="automated-workflow-for-e-commerce-businesses/fulfilment-created-template">Fulfilment_created</a></td><td>order is packed and ready to be shiped</td><td>Inform user of the fulfillment status and next steps </td><td>"<em>Good news, [Name]!Your order has been packed and will ship soon.</em>" </td></tr><tr><td><a href="automated-workflow-for-e-commerce-businesses/order-created-template">Order_created</a></td><td>user successfully places a order.</td><td>order confirmation and estimated delivery.</td><td>"<em>Thanks for your order,[Name]! The product will be delivered by [Date]"</em></td></tr></tbody></table>