Automated workflow for e-commerce businesses

For Shopify and Wix e-commerce businesses, automating communication based on website user behavior helps improve engagement and retention.

Overview of Different Automation Types in E-commerce Businesses

Automation Type	Description	Why should you send a message ?	Example
Cart_abondoned	User adds producst to cart but doesn't complete order	Reminder or offer to complete purchase	"Hey [Name], your cart is waiting! Complete your order now and get 10% off today !"
Order_cancelled	cancels an order	Acknowledge cancellation or ask for feedback from the customer	"Hi [name], your order has been cancelled. We'd like to know why -help us improve"
Fulfilment_created	order is packed and ready to be shiped	Inform user of the fulfillment status and next steps	"Good news, [Name]!Your order has been packed and will ship soon."
Order_created	user successfully places a order.	order confirmation and estimated delivery.	"Thanks for your order,[Name]! The product will be delivered by [Date]"

Use case 1 :

A business uses multiple shipping partners (e.g., Delhivery, BlueDart, Shiprocket). When an order is fulfilled, the customer should receive a WhatsApp message containing:

• Order number

• Courier partner

• Tracking number

• A button linking to the tracking page based on the courier partner