> For the complete documentation index, see [llms.txt](https://docs.mercuri.cx/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mercuri.cx/integrations-guide/pipedrive/using-mercuri-in-pipedrive/sms-and-whatsapp-marketing.md).

# SMS and WhatsApp Marketing

With the Mercuri CX integration, you can create and send targeted campaigns directly from your Pipedrive account; no need to switch between multiple platforms. Businesses can segment their contacts based on deals, pipelines, or custom fields, and instantly launch WhatsApp or SMS campaigns to the right audience.

By managing campaigns within Pipedrive itself, you ensure:

* Seamless workflow – everything happens in one place.
* Better targeting – send messages to specific customer groups or stages.
* Improved efficiency – save time by avoiding manual exports and imports.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.mercuri.cx/integrations-guide/pipedrive/using-mercuri-in-pipedrive/sms-and-whatsapp-marketing.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.