# SMS and WhatsApp Marketing

With the Mercuri CX integration, you can create and send targeted campaigns directly from your Pipedrive account; no need to switch between multiple platforms. Businesses can segment their contacts based on deals, pipelines, or custom fields, and instantly launch WhatsApp or SMS campaigns to the right audience.

By managing campaigns within Pipedrive itself, you ensure:

* Seamless workflow – everything happens in one place.
* Better targeting – send messages to specific customer groups or stages.
* Improved efficiency – save time by avoiding manual exports and imports.


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