Sending SMS and WhatsApp Campaigns

How to send SMS and WhatsApp Marketing Campaigns from Microsoft Teams?

1. Access the Mercuri App in Microsoft Teams

• Open Microsoft Teams:

  • Launch Microsoft Teams on your desktop or in your web browser.

• Navigate to the Mercuri App:

  • Go to the left-hand sidebar and click on the Mercuri SMS and WhatsApp tab.

2. Create a New Campaign

• Start a New Campaign:

  • In the Mercuri app, click on Campaigns from the sidebar or main menu.

  • Click on the Create New Campaign button to begin setting up your campaign.

• Select Campaign Type:

  • Choose whether you want to create an SMS or WhatsApp campaign based on your target audience and message content.

3. Compose Your Message

• Enter Campaign Details:

  • Provide a name for your campaign and, if applicable, a brief description.

• Compose Your Message:

  • In the message composition area, type the content of your SMS or WhatsApp message.

  • If you’re using WhatsApp, ensure your message complies with WhatsApp’s guidelines for promotional content.

• Use Templates (Optional):

  • Click on the Templates button to select from pre-configured message templates.

  • Choose a template that fits your campaign goals and modify it as needed.

4. Define Your Target Audience

• Select Recipients:

  • Choose the list of contacts or segments you want to target for your campaign.

  • You can import contact lists or select from existing groups within Mercuri.

• Set Campaign Parameters:

  • Configure any additional settings such as sending time, frequency, and personalization options.

5. Review and Confirm

• Preview Your Campaign:

  • Review your message content and recipient list to ensure accuracy.

  • Use the Preview feature to see how your message will appear to recipients.

• Confirm and Schedule:

  • Once you’re satisfied with the setup, click on Confirm to finalize your campaign details.

  • Choose to either Send Now or Schedule your campaign for a later time.

6. Monitor and Manage Your Campaign

• Track Campaign Performance:

  • After sending, monitor the performance of your campaign through the Mercuri app.

  • Check metrics such as delivery rates, open rates, and responses.

• Respond to Interactions:

  • Manage replies and interactions from recipients directly within the Mercuri inbox in Microsoft Teams.

  • Use the tools provided to respond to inquiries, track feedback, and adjust your strategy as needed.

• Analyze Results:

  • Review detailed reports and analytics to evaluate the success of your campaign.

  • Use this data to refine future campaigns and improve your overall messaging strategy.