Understand WhatsApp Template components

This section provides a detailed walkthrough of the various components within a WhatsApp message template.

Explore Different WhatsApp Template Components

Template Categories

_{Understand different WhatsApp Template categories: Marketing , Utility , Authentication}

1. Template Category

Header

_{Explore different media types available .Understand when and how to use static and dynamic media type.}

2. Template Header

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1. Template Category

WhatsApp classifies the templates into 3 categories :

• Marketing

Used for promotional or upsell messages such as offers, product recommendations.

Example Use Case: Special discount offer

Sample Message:🎉 Hey {{1}}, enjoy 20% off on your next purchase with code WELCOME20! Offer valid till {{2}}. Don’t miss out — click below to shop now! [Shop Now]

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• Utility

Used to send important updates or information that customers need, such as order confirmations, reminders, account updates, or shipping notifications.

These messages are generally triggered based on user actions.

Example Use Case: Shipping confirmation

Sample Message:Hello {{1}}, your order #{{2}} has been shipped via {{3}}. Tracking number: {{4}} Expected delivery in 3–5 business days. Tap below to track your package. [Track Now]

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• Authentication

Used for sending OTP codes and login verification messages securely.

• Example Use Case: One-time password for login

• Sample Message: Your login code is: {{1}} This code is valid for 10 minutes. Do not share it with anyone.

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2. Template Header

The header is the top section of a WhatsApp message template and can include either text or media to add context or emphasis to your message.

Template header

1. Text Header

• A simple line of text that highlights the main message.

• Only one variable in the text header is allowed(e.g., customer name or order ID)

1. Media Header

• Supports images, videos, documents, or locations to visually enhance the message.

Media Type

Aspect	Static Media	Dynamic Media
Definition	The same media (image, video, etc.) is sent to every user.	The media changes based on the recipient or event.
Use case	Promotional banner, brand logo, standard brochure.	Product image based on user’s order, personalized invoice, etc.
Personalization	No personalization ,same content for all.	Highly personalized ,tailored for each user.
Media support	Supports all media (images,videos,documents,location)	As of now , wix and shopify support only dynamic images

While the WhatsApp Business API supports dynamic media (image, video, document, location), platforms like Wix and Shopify currently allow only dynamic image headers. Dynamic videos, documents, and locations are not supported on these platforms at the moment.

Steps to add Static and Dynamic Media

Static media

Use case

A restaurant wants to notify all customers about a festive offer.

Header Image: Diwali offer banner (diwali_offer.png)

• Usage: The same banner is shown to all users.

• Result: Everyone receives the same image, regardless of their order or preferences.

Steps to Add a Static Image in the header :

1. Select Media as the header from the drop-down. Select the required media (here image is selected).

2. Set the type to Static.

3. Upload a sample image in the sample value box

Static Image in header

Dynamic Media

Use case

A D2C skincare brand wants to send shipping updates with a picture of the exact product the customer ordered.

Header image: Image of the exact serum that the customer has ordered.

Steps to Add a Dynamic Image in the header :

1. Select Media as the header from the drop-down. Select the required media (here image is selected).

2. Set the type to Dynamic.

3. Set the variable value as Product Image URL and upload a sample image in the sample value section.

Dynamic Image as header

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