> For the complete documentation index, see [llms.txt](https://docs.mercuri.cx/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mercuri.cx/features/templates/whatsapp-templates/whatsapp-interactive-templates/use-cases-whatsapp-interactive-templates/catalog-interactive-templates.md).

# Catalog Interactive Templates

### **What Are Catalog Interactive Message Templates?**

* Catalog message templates on **Mercuri** allow brands to showcase products directly from their **WhatsApp Product Catalog** inside a message.
* Customers can view product details like images, prices, and descriptions without leaving WhatsApp, making it ideal for product discovery and quick purchase decisions.

***

#### Use Case: Browse Products for an E-commerce Store

E-commerce brands can send a product catalog on WhatsApp, allowing customers to explore items visually and take action instantly, without browsing a website or searching manually.

**Message Example:**

> Hi there! \
> Check out our latest collection and find something you love.
>
> Browse products directly from our catalog below.

**Catalog Action:**\
Products are displayed from your connected WhatsApp catalog.

**Why it works:**\
Customers can instantly explore products with images and pricing inside WhatsApp, reducing friction and increasing engagement and conversions.

**Industry examples:**

* Ecommerce & Retail
* D2C Brands
* Electronics & Appliances
* Fashion & Lifestyle
* Grocery & Daily Essentials

***

#### **How to Create Catalog Message Templates on Mercuri**

1. Log in to your **Mercuri account**
2. Go to **Templates → WhatsApp** from the left-side panel
3. Click on the **Interactive Templates** tab
4. Select **Create Interactive Template**
5. **Template Name:** Enter a short and descriptive template name,\
   `product_catalog_browse`
6. **Interactive Message Type:** From the dropdown, select **Catalog Message**
7. **Body Section:** Add your message content under the **Body** section. This text appears above the catalog.

**Example:**

> Hi there! 👋
> \
> Browse our product catalog and discover our best sellers.

8. **Footer Section (Optional):** Add a short footer message to highlight offers or urgency.
9. **Action Section:** Configure the catalog action for this message.
10. **Thumbnail Product Retailer ID:** Enter the **Retailer ID (SKU)** of a product from your WhatsApp catalog.\
    This product will be shown as the **thumbnail preview** for the catalog message.
11. Review all details and click **Create Template.**