CTA URL Button

What Are CTA URL Button Templates?

  • CTA (Call-To-Action) URL Button templates on Mercuri allow brands to send WhatsApp messages with buttons that redirect users to a website or custom link.

  • This makes it easy for customers to take action instantly—such as visiting a product page, booking a demo, or checking order status.

  • These templates help businesses improve conversions, reduce confusion, and guide customers directly to the intended online destination.

Typical CTA actions include:

  • Visit Website (product pages, landing pages, offer pages)

  • Track Order (order tracking link)

  • Book Appointment (calendar or scheduling page)

  • Make Payment (payment gateway link)

  • Download Resource (PDF, brochure, app link)

Use Case: Drive Users to Book a Demo

Send a CTA message that guides customers to your demo booking page with one tap.

Message Example:

Hi there! Ready to explore how our product can help your business? Click below to book a quick demo.

Button:

Book a Demo → Redirects to your scheduling URL

Why it works:

  • Reduces friction and steps for the user

  • Improves lead conversion rate

  • Encourages immediate action

Industry examples:

  • SaaS & Tech

  • Education & Coaching

  • Healthcare

  • E‑commerce

How to Create a CTA URL Button Template on Mercuri

  1. Log in to your Mercuri account

  2. Go to Templates → WhatsApp in the left-side panel

  3. Click on the Interactive Templates Tab

  4. Select Create Interactive Template

  5. The template creation page will open

  6. Enter a short and descriptive template name.

  7. From the dropdown, select the interactive message type as CTA URL. This format enables URL redirection buttons in your WhatsApp message.

  8. (Optional)Add a Header

You can choose:

  • Text (e.g., "Limited-Time Offer", "Book Your Demo")

  • Image

  • Video

  • Document (PDF)

  1. Add Your Body Message Content: Write a clear message explaining what the user should expect when clicking the button.

Example:

Hi there! Ready to explore how our product can help your business? Click below to book a quick demo.

  1. (Optional) Add a Footer: This can include disclaimers, support details, or additional context.

  2. Add the CTA URL Button: Under the Action section, a button block will appear.

Fill in the following fields:

  1. Button Label: This is what users will see on the WhatsApp message button.

Examples: Book Now

  1. Button URL: Paste the link where the button should redirect the user.

  1. Once done, review the template and click Create to submit it for WhatsApp approval.

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