Getting started with TFN

Guide to the Toll-Free Number (TFN) Verification Process for Mercuri CX


At Mercuri CX, we understand the importance of reliable and compliant communication between businesses and their customers. To ensure the integrity and trustworthiness of SMS communications, obtaining a verified Toll-Free Number (TFN) is a critical step for businesses using our platform. This guide outlines the TFN verification process within Mercuri CX, helping you navigate the requirements and steps needed to get your number verified and ready for use.

Why Verify Your TFN?

Verifying your TFN is essential for several reasons:

  • Compliance: Meets industry standards and regulations for sending SMS messages.

  • Trust: Builds trust with your recipients by using a number that’s recognized as legitimate.

  • Delivery Rates: Improves message delivery rates and minimizes the risk of being filtered or blocked.

  • Brand Identity: Maintains your brand identity with a consistent number for all communications.

Preparing for Verification

Before starting the verification process, ensure you have the following information ready:

  • Business Documentation: Official documents that verify the legal existence of your business.

  • Use Case Description: A clear description of how you intend to use the TFN for SMS communication.

  • Message Templates: Examples of the message types you plan to send, including promotional and transactional messages.

The Verification Process

Step 1: Application Submission

Submit your application for a TFN through the Mercuri CX dashboard. You'll need to provide detailed information about your business and your intended use of the number.

Step 2: Documentation Review

Our team will review your submitted documents to ensure they meet our verification criteria. This step typically takes 3-5 business days.

Step 3: Use Case Evaluation

We'll evaluate your intended use case and message templates to ensure they comply with our messaging policies and industry regulations.

Step 4: TFN Activation

Once your TFN is verified, we'll activate it on your account. You'll receive a confirmation email with details on how to start using your TFN for SMS campaigns.

Post-Verification Best Practices

After your TFN is verified and active, follow these best practices to maintain compliance and effectiveness in your SMS campaigns:

  • Consistent Use: Use your TFN consistently across all communications to strengthen your brand identity.

  • Monitor Engagement: Keep an eye on message delivery rates, responses, and opt-out rates to gauge the effectiveness of your communication.

  • Stay Compliant: Regularly review and update your message content to ensure ongoing compliance with industry regulations.

Need Help?

If you have any questions or need assistance during the TFN verification process, our support team is here to help. Contact us at for guidance and support.

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