Track Campaign Performance
This section explains how businesses can monitor the effectiveness of their WhatsApp and SMS marketing campaigns using key performance metrics.
Tracking performance metrics for WhatsApp and SMS campaigns helps businesses measure their effectiveness and optimize future communication strategies.
One can view the overall campaign performance in the Marketing Section of the Mercuri CX Dashboard.
Overall Campaign Performance Tracking Metrics
1. Total Revenue The total income generated from orders where customers used the campaign or promotional code during checkout.
Helps determine how much business the campaign directly contributed to.
Total Spent
The total cost incurred in sending out WhatsApp and SMS messages as part of the campaign.
Includes:
Cost per SMS or WhatsApp message
Volume of messages sent
3.ROI(Return on Investment)
Return on Investment (ROI) is a key metric used to measure the efficiency and profitability of a marketing campaign.
(AOV)Average Order Value
Average Order Value (AOV) tells you how much, on average, each customer spends when they place an order through your WhatsApp or SMS campaign.
Example Scenario
A business runs a promotional campaign via WhatsApp and SMS, offering "₹100 off" with a code.
Total Revenue: ₹40,000 (from customers who used the code)
Total Spend on Messaging: ₹8,000 (WhatsApp/SMS delivery costs)
Total Orders: 80
Performance:
ROI: ₹40,000 / ₹8,000 = 5.0
AOV: ₹40,000 / 80 = ₹500 per order
Individual Campaign Performance Tracking
To view the performance of a specific campaign, follow these steps:
Go to the Marketing section in the Mercuri CX Dashboard.
From the list of sent campaigns, click on the campaign you wish to review.
You will be directed to a detailed dashboard that displays:
Campaign Details – including segment, Campaign message.
Performance Metrics – such as total revenue, ROI, total orders, and AOV.
Campaign Analytics – showing total messages, sent, delivered, and failed counts.
Recent Orders - shows orders placed using a particular campaign
This view helps businesses monitor campaign effectiveness and make data-driven decisions for future marketing efforts.
Key Campaign Metrics Tracked in Mercuri CX
Performance Metrics
Total Revenue
Total Spent
ROI (Return on Investment)
Total orders
AOV (Average Order Value)
Campaign Metrics
These metrics give insight into how your message performed in terms of delivery.
Total
Total number of users targeted by the campaign.
Sent
Number of messages successfully sent to WhatsApp /SMS numbers.
Delivered
Messages that were successfully delivered to users inboxes
Failed
Messages that failed to send.
Campaign Details
Segment
The customer list or audience this campaign was sent to.
Campaign Message
The actual promotional message sent via WhatsApp / SMS.
Recent Orders
This section displays orders placed using a particular campaign . If no purchases are made, it shows “No orders yet.”
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