# Track Campaign Performance

<figure><img src="https://392978341-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsZtOBCP9JV8XEWJpUU4t%2Fuploads%2FNfwUiW8l4OTe6ANhgmwV%2FUntitled%20design.jpg?alt=media&#x26;token=683bfa24-1723-49be-a22e-817ee418b1f6" alt=""><figcaption><p>Overall Campaign Performance</p></figcaption></figure>

Tracking performance metrics for WhatsApp and SMS campaigns helps businesses measure their effectiveness and optimize future communication strategies.&#x20;

One can view the overall campaign performance in the **Marketing Section** of the **Mercuri CX** Dashboard.

### Overall Campaign Performance Tracking Metrics

**1. Total Revenue**\
The total income generated from orders where customers used the campaign or promotional code during checkout.

Helps determine how much business the campaign directly contributed to.

2. **Total Spent**

The total cost incurred in sending out WhatsApp and SMS messages as part of the campaign.

**Includes:**

* Cost per SMS or WhatsApp message
* Volume of messages sent

&#x33;**.ROI(Return on Investment)**

**Return on Investment (ROI)** is a key metric used to measure the **efficiency and profitability** of a marketing campaign.

4. **(AOV)Average Order Value**

**Average Order Value (AOV)** tells you how much, on average, each customer spends when they place an order through your WhatsApp or SMS campaign.

***

***Example Scenario***

A business runs a promotional campaign via WhatsApp and SMS, offering "₹100 off" with a code.

* **Total Revenue:** ₹40,000 (from customers who used the code)
* **Total Spend on Messaging:** ₹8,000 (WhatsApp/SMS delivery costs)
* **Total Orders:** 80

**Performance:**

* **ROI:** ₹40,000 / ₹8,000 = **5.0**
* **AOV:** ₹40,000 / 80 = **₹500 per order**

***

### Individual Campaign Performance Tracking

<figure><img src="https://392978341-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsZtOBCP9JV8XEWJpUU4t%2Fuploads%2FOBWKD0OCzQYT289OR5xB%2Fimage.png?alt=media&#x26;token=e0296080-7d66-4627-8e5d-d2fedd939774" alt=""><figcaption><p>Performance Metrics for a particular Campaign</p></figcaption></figure>

To view the performance of a specific campaign, follow these steps:

1. Go to the **Marketing** section in the **Mercuri CX Dashboard**.
2. From the list of sent campaigns, click on the campaign you wish to review.
3. You will be directed to a detailed dashboard that displays:
   * **Campaign Details** – including segment, Campaign message.
   * **Performance Metrics** – such as total revenue, ROI, total orders, and AOV.
   * **Campaign Analytics** – showing total messages, sent, delivered, and failed counts.
   * **Recent Orders -** shows orders placed using a particular campaign

*This view helps businesses monitor campaign effectiveness and make data-driven decisions for future marketing efforts.*

### Key Campaign Metrics Tracked in Mercuri CX&#x20;

#### Performance Metrics

* ***Total Revenue***
* ***Total Spent***
* ***ROI (Return on Investment)***
* ***Total orders***
* ***AOV (Average Order Value)***

#### Campaign Metrics

*These metrics give insight into how your message performed in terms of delivery.*

| Metrics   | Description                                                    |
| --------- | -------------------------------------------------------------- |
| Total     | Total number of users targeted by the campaign.                |
| Sent      | Number of messages successfully sent to WhatsApp /SMS numbers. |
| Delivered | Messages that were successfully delivered to users  inboxes    |
| Failed    | Messages that failed to send.                                  |

#### Campaign Details

| Field            | Description                                              |
| ---------------- | -------------------------------------------------------- |
| Segment          | The customer list or audience this campaign was sent to. |
| Campaign Message | The actual promotional message sent via WhatsApp / SMS.  |

#### Recent Orders

This section displays orders placed using a particular campaign . If no purchases are made, it shows “No orders yet.”