Tracking performance metrics for WhatsApp and SMS campaigns helps businesses measure their effectiveness and optimize future communication strategies.
One can view the overall campaign performance in the **Marketing Section** of the **Mercuri CX** Dashboard.
### Overall Campaign Performance Tracking Metrics
**1. Total Revenue**\
The total income generated from orders where customers used the campaign or promotional code during checkout.
Helps determine how much business the campaign directly contributed to.
2. **Total Spent**
The total cost incurred in sending out WhatsApp and SMS messages as part of the campaign.
**Includes:**
* Cost per SMS or WhatsApp message
* Volume of messages sent
3**.ROI(Return on Investment)**
**Return on Investment (ROI)** is a key metric used to measure the **efficiency and profitability** of a marketing campaign.
4. **(AOV)Average Order Value**
**Average Order Value (AOV)** tells you how much, on average, each customer spends when they place an order through your WhatsApp or SMS campaign.
***
***Example Scenario***
A business runs a promotional campaign via WhatsApp and SMS, offering "₹100 off" with a code.
* **Total Revenue:** ₹40,000 (from customers who used the code)
* **Total Spend on Messaging:** ₹8,000 (WhatsApp/SMS delivery costs)
* **Total Orders:** 80
**Performance:**
* **ROI:** ₹40,000 / ₹8,000 = **5.0**
* **AOV:** ₹40,000 / 80 = **₹500 per order**
***
### Individual Campaign Performance Tracking
Performance Metrics for a particular Campaign
To view the performance of a specific campaign, follow these steps:
1. Go to the **Marketing** section in the **Mercuri CX Dashboard**.
2. From the list of sent campaigns, click on the campaign you wish to review.
3. You will be directed to a detailed dashboard that displays:
* **Campaign Details** – including segment, Campaign message.
* **Performance Metrics** – such as total revenue, ROI, total orders, and AOV.
* **Campaign Analytics** – showing total messages, sent, delivered, and failed counts.
* **Recent Orders -** shows orders placed using a particular campaign
*This view helps businesses monitor campaign effectiveness and make data-driven decisions for future marketing efforts.*
### Key Campaign Metrics Tracked in Mercuri CX
#### Performance Metrics
* ***Total Revenue***
* ***Total Spent***
* ***ROI (Return on Investment)***
* ***Total orders***
* ***AOV (Average Order Value)***
#### Campaign Metrics
*These metrics give insight into how your message performed in terms of delivery.*
| Metrics | Description |
| --------- | -------------------------------------------------------------- |
| Total | Total number of users targeted by the campaign. |
| Sent | Number of messages successfully sent to WhatsApp /SMS numbers. |
| Delivered | Messages that were successfully delivered to users inboxes |
| Failed | Messages that failed to send. |
#### Campaign Details
| Field | Description |
| ---------------- | -------------------------------------------------------- |
| Segment | The customer list or audience this campaign was sent to. |
| Campaign Message | The actual promotional message sent via WhatsApp / SMS. |
#### Recent Orders
This section displays orders placed using a particular campaign . If no purchases are made, it shows “No orders yet.”
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