WhatsApp Best Practises

Here are some best practices you can follow to make the most effective use of WhatsApp for your business.

How Can You Create a Strong and Trustworthy WhatsApp Business Profile?

Your WhatsApp Business profile is your opportunity to offer reassurance and build a foundation of trust right from the start.

1. Complete Your Profile

It might seem like a small thing, but a fully completed business profile on WhatsApp can ease so much customer frustration.

Fill out every single field WhatsApp Business provides. This includes:

• Business Name: Your official business name.

• Business Description: A concise, clear explanation of what your business does.

• Address: Your physical location, if applicable. This helps local customers find you.

• Category: Select the category that best describes your business (e.g., Retail, Restaurant, Service Provider).

• Email Address: An alternative contact method.

• Website: Link directly to your business website.

Crucially, don't forget your business hours! Setting your operating hours manages customer expectations.

2. Consistent Branding

• Your WhatsApp Business profile should be an extension of your overall brand identity.

• Use your official business logo as your profile picture.

• Ensure the language in your description aligns with your brand voice ,whether that's friendly and casual or formal and authoritative.

• Consistency across all touchpoints reinforces your brand and makes you instantly recognizable to customers who might have seen your brand elsewhere.

3. Integrate a WhatsApp Widget on Your Business Website

• Make it effortless for website visitors to connect with you on WhatsApp.

• A simple, clickable WhatsApp chat widget on your website can significantly boost engagement.

• When a customer has a quick question or needs immediate support, clicking that widget can be far more convenient than filling out a contact form or searching for an email address.

Read more: How you can integrate the WhatsApp Widget onto your Business website using Mercuri CX

4. Shareable Links to Your WhatsApp Business Account

WhatsApp gives you a direct chat link you can use across your marketing channels. It opens a conversation with your business in just one click.

Here’s where you can use it:

• Your email signature

• Instagram or LinkedIn bio

• Marketing campaigns or ads

• Even on printed flyers (use a QR code!)

5. .Try Click-to-WhatsApp (CTWA) Ads

• If you’re running ads on Facebook or Instagram, you can use a Click-to-WhatsApp button instead of sending people to your website.

• It opens a chat directly with your team, which can lead to quicker conversions.

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